CATALOG / RETAIL

Max-DP Value Proposition
Annual Quantity Mailed (#) Max-DP
Candidates
Max-DP
Corrections
% Not ZIP+4 Coded (%) calc calc
% Missing / Invalid Secondary (%) calc calc
------------------- -------------------
  Total calc calc
 
Average Sales Per Mailing (SPM) ($)
Margin - Cost of Goods Sold (%)
 
Max-DP Additional Value
Performance of Pieces not Coded to ZIP+4 (%)
Performance of Pieces with Missing / Invalid Secondary (%)
Additional Addresses Coded to ZIP+4 by Max-DP (%)
Corrections on Secondary by Max-DP (%)
 
  Letters   Flats
  First Class Standard Mail   First Class Standard Mail
Postage Savings on ZIP+4 Coded Mail ($)  
Postage Savings from Additional ZIP+4 Coding total 1 total 2   total 3 total 4
Incremental Revenue from Mailing to ZIP+4 Coded Addresses total 1 total 2   total 3 total 4
Incremental Revenue from Correcting / Appending Secondary # total 1 total 2   total 3 total 4
 
Annual Incremental Benefit total 1 total 2   total 3 total 4
Total Annual Cost total 1 total 2   total 3 total 4
ROI total 1 total 2   total 3 total 4
 
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